When Local Means Business – The Secrets of Local Search Marketing
By: Anthony Verre
It used to be that most businesses relied on their local yellow pages to get reliable business in their community.
This session will explore the movement from print yellow pages to online local business listings. Learn how to make a splash on your local scene without turning to the big yellow book. These strategies are essential for local businesses in Wisconsin. Strengthen your presence online and you will help to strengthen the local economy.
Learn about:
The basics: what are search engines looking for?
The importance of consumer reviews on many different platforms: (Yelp, Google Local, Angie’s list, Superpages.com, etc). How search engines are affected by user input of multiple websites.
Tactics & Case studies of how to encourage customers to put in positive reviews.
Using social media platforms to broacast yourself to your community.
Connecting locally with LinkedIn Groups to build business relationships that last.
Optimizing press releases for local search.
Blogging as a strategy: Personality wins! Create fresh and relevant content with the local community in mind.
How to make a user generated content strategy into a customer retention/loyalty program?
How to decide on the strategies to encourage users to create content for you?
