

Unlocking the Power of Search Engine Optimization for your Website.
By: Mert Sahinoglu, Chris King and Anthony Verre
Search Engine Optimization is the fine art of getting your website noticed on the internet. In this session you will learn how to think like an SEO and a Business Owner/Marketing Professional at the same time.
One of the biggest questions people ask is where to start? This panel will first introduce the basics of website optimization.
Whether you want to learn SEO for yourself, or get an understanding of how it works so that you know how to communicate with your “in house” SEO professional or agency, this is sure to be a fascinating session.
Each of our panel members have a variety of backgrounds working with top name brands and local small businesses in Milwaukee and Chicago.
Through this session, you will learn how online channels and inbound marketing can help you run all aspects of your business. The topics will include: Site Architecture, Keyword Research, Link Building, Content: Writing Copy & SEO, and Advanced Search Tactics. They will also share important resources and tools to help you drive customers to your website to increase profits.

