WebPages are More Than a Brochure
By: James Bird & Christopher Campbell
Everyone wants to have a nice looking website. But what is even more important is that your website communicates what you want to sell. We will help you leverage the potential for your website to make money. Your online web presence can be a monetization channel for your business. We will discuss ways to increase traffic to your site while quantifiably making more money per site visitor.
Paid Search or Pay-Per-Click Marketing is a tool that can drive customers to your site. What will they do once they get there? We will give tips on writing ads, creating banner ads that sell, tracking conversions, and making real-time business decisions based upon results. We will also discuss how to reactivate past customers using E-mail marketing.
Additional Topics:
Online Lead Generation / Performance Based Marketing
Conversion Optimization of Websites
Moving From Direct Mail to EMail Marketing
Creating and Selling Digital Products Online / Affiliate Marketing
Outsourcing – Elance, Odesk, Craigslist
Social Network PPC – Facebook, Myspace, Stumble Upon
