Inbound Marketing and Online Reputation Management:
Having a SEO Mindset for all Operational and Marketing Issues
By: Mert Sahinoglu & Christopher Campbell
This session will offer a clear, highly actionable vision of how to utilize online marketing tools in an effective and relevant manner.
The question is no longer limited to, “How will we reach the customer?” Now we must ask, “How will the customer find us, and how will they engage and connect with our brand when we meet?”
This is a very exciting time in the world of marketing, allowing us to move in new creative directions. We also have unprecedented access to analytics to help us ask the right questions in order to make quick business decisions.
Topics:
Marketing & Reputation Management through Search & Social Media
How to generate sales leads through consumer feedback.
Simple keyword alerts/tracking to generate leads & track brand mentions. Creating loyalty/retention program to generate a word of mouth campaign. How to react to a business complaint? And why speed matters? Different case studies of marketing & online reputation on different platforms…
Customer Service/Community Creation Online
How to promote an online community (whether it is through Facebook or forum software? How to handle the moderation/liability/spam hurdle?How to spread the word using your community and through third party communities? How to direct your loyal followers for a positive brand reputation/word of mouth campaign?
