Back in 1992 there was a Presidential slogan, “It’s the economy stupid!”
In 2010, it could be argued that the message is rapidly becoming, “It’s the marketing channels AND the economy stupid!”
The economy is not in great shape due to the effects of irresponsible debt loads. Lowering your cost of sales and dynamically increasing your relevant prospect touches means the difference between you thriving or closing your doors for good. It’s becoming clear that the companies that are actively managing their portfolio of marketing channels to the highest performing sectors are outperforming their peers. Is your management team actively managing the web marketing business management leadership issues? If you are a public relations or agency partner, are you asking the right questions and presenting unaltered data that aligns with your assertions? Are you acting as a Gen X Chief Marketing Officer would considering search marketing, SEO, marketing channels and web analytics at the top of the strategic process?
The other day I wrote a post, Brand Marketing Channel Business Budgeting Strategy Misfortune : Porters of Racine about a tale of two furniture related companies Porters of Racine and Weber Furniture Service, a leading Chicago antique furniture reupholstery provider. It discusses how lack of an SEO centric content strategy contributed heavily to the demise of Porters over the past decade as the structural changes to the economy changed it’s ways.
We hope you can join us on February 23rd to learn to see and position yourself to capture the potential revenue opportunities that await your business! REGISTER NOW!
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