How Breaking Business News Stories Migrate To Mainstream Mass Media

photo courtesy: sabertasche2

Over the past several years, the cause and direction of news stories have changed the direction of news flow.  Slowly news is migrating from a publicist pitching increasingly scarce news editorial staff at newspapers, radio and TV to blog posts migrating to other blogs and then mainstream news sites.   I’ve seen this pattern emerging in media and discussed it in detail in my post entitled The New Emerging Media Skill Set of the Generation X Chief Marketing Officer. These are the skills that you must now have in your new web marketing business strategy leadership team!

This almost only happens with unique and passionate stories, let’s examine a recent example.  On January 6th Google had an apparent privacy breach. Noticing the apparent importance of the issue and recalling previous statements from Eric Schmidt from Google saying this would “never happen at Google” I wrote a lengthy and passionate post entitled, Google Local Business Center Results Emailed to Random Business Leaders?

Despite the event happening during the middle of the Consumer Electronics Show putting about 2/3′s of the qualified reporters to write follow on stories, it got lots and lots of coverage. When I finished it at 3AM Chicago time on I shared it with Andy Beard, who maintains an outstanding internet business blog was waking up in Poland, he tipped the post to a site called Techmeme, where it appeared a few hours later (post is near the bottom).

That morning it was linked to by the following sites:
Danny Sullivan‘s Search Engine Land: Bad Directions: Google Maps Sends Local Listing Reports To Wrong Business Owners
Rustybrick’s Search Engine Roundtable: Google Sends Me & Others Wrong Local Business Center Reports
Understanding Google Local Maps and Search: Google Maps LBC Sending Out Monthly Stats to Wrong Businesses?

On January 8th, 2010 it was picked it up by a Google News site and a privacy advocate site:
Google Blogoscoped: Google Local Business Center Privacy Breach?
Pogowasright.org:  Google Local Business Center Privacy Breach?

On Monday January 11th, 2010 Cade Metz from the Register contacted me and had a conversation with me, he said he had seen my post in Google Blogoscoped, it set the stage for what happened the next day on January 12, 2010:

First thing in the morning January 12th, 2010 London time, the Register posted a story entitled “Google leaks small biz stats to random people” It quoted me and linked to me with the anchor text web marketing consultant David Dalka.

Later that day, Thomas Clayburn at Information Week wrote a story: Google Apologizes for Local Business Data Breach

After that Jeremy Kirk an IDG reporter based in London wrote a syndicated story “Google blames ‘human error’ for data leak” The stories appeared all with links to my Online Marketing Management Strategy blog.
San Francisco Chronicle – link expired at 30 day mark (not a best practice)
networkworld.com – linked to the Google Local Business Center blog story
thestandard.com – linked to the Google Local Business Center blog story
infoworld.com – linked to the Google Local Business Center blog story
pcworld.com – linked to the Google Local Business Center blog story
computerworld.com – linked to the Google Local Business Center blog story
networkworld.com – linked to the Google Local Business Center blog story
pcworld.idg.com.au – linked to the Google Local Business Center blog story
cio.com.au – linked to the Google Local Business Center blog story
idgconnect.com – linked to the Google Local Business Center blog story
networkworld.com – linked to the Google Local Business Center blog story
computerworld.in – linked to the Google Local Business Center blog story

On the following day the story appeared in Italian about the Google Local Business Center privacy issue.

As you can see, unique and passionate blog content can be picked up and can quickly appear on 4 continents!

We’ll be talking about how to passionately blog at Think Tank Live in Milwaukee, Wisconsin on February 23rd as an important part of you web marketing strategy. Lee Odden also wrote a related post on seo news tips today you should check out. This is a large element of change management here that can improve business performance or cause a venture capitalist or a seo friend to share a pizza to celebrate your mainstream news media success!

Reblog this post [with Zemanta]

Speak Your Mind

*

© Think Tank Live | Ph: 312-725-2221| | Hosted by Online Marketing Company